Contact

Centre for Marketing Research and Strategic Marketing
Faculty of Business Administration
Prague University of Economics and Business
4 W. Churchill Sq.
130 67 Prague 3
Czech Republic

Radek Tahal, Ph.D.

Radek Tahal, Ph.D.

Associate professor
Head of the Centre
Faculty of Business Administration
Prague University of Economics and Business
E-mail: radek.tahal@vse.cz

Dagmar Borovská

Dagmar Borovská

Project coordinator
Faculty of Business Administration
Prague University of Economics and Business

Václav Šojdel

Václav Šojdel

Country Manager, MARKET VISON, s.r.o.
Board Director, MSPA Europe Africa
External Team Member

Zdeněk Vondra, Ph.D.

Zdeněk Vondra, Ph.D.

Communication and Marketing Manager
Faculty of Informatics and Statistics
Prague University of Economics and Business
External Team Member

Miroslav Karlíček, Ph.D.

Miroslav Karlíček, Ph.D.

Associate professor
Marketing communication expert, Head of the Department of Marketing
Faculty of Business Administration
Prague University of Economics and Business

Zuzana Chytková, Ph.D.

Zuzana Chytková, Ph.D.

Associate professor
Faculty of Business Administration
Prague University of Economics and Business

Her research focuses on the symbolic and socio-historical aspects of consumer behaviour. Her research covers a wide range of topics related to consumer culture, including the consumption of work-related services.

Dr. Efthymia Kottika

Dr. Efthymia Kottika

Head of the Academic Section of the Centre

She is an assistant professor in the Department of Marketing. She has worked as a teacher, researcher and academic in Greece, the UK and the Czech Republic for more than ten years. She has led research projects for the automotive and service industries.

Dr. Konstantinos G. Kottikas

Dr. Konstantinos G. Kottikas

He focuses on marketing strategy and advertising. In his more than ten years of experience, he has designed and implemented market research consultancy projects in the pharmaceutical, healthcare, fast moving consumer goods and public sectors.

Dr. Grigorios Painesis

Dr. Grigorios Painesis

He is focused on descriptive research, segmentation studies, perceptual mapping, and marketing decision-making models. In his more than 14 years of experience, he has carried out consulting projects in the fields of market research in pharmaceuticals, cosmetics, retail, agriculture, fast moving consumer goods and public sector.