The Centre of Marketing Research and Market Analyses has entered into a partnership with Nielsen Admosphere

The Centre of Marketing Research and Market Analyses which operates within the Faculty of Business Administration and has been founded by the employees of the Department of Marketing has entered into a partnership with the reputable research agency Nielsen Admosphere. One of the outcomes of this partnership will be a periodic research study called Influencer monitor that aims at monitoring the impact of social networks on consumer behaviour of the young generation. The study is a free continuation of the research project Celebrity monitor, which has been running in totally 11 waves since 2013.