Course with extremely interesting content focused on the alpha omega of modern times – online marketing took place at the Institute of Management of the University of Economics, Prague last year. The lecturer and guarantor of the course was experienced marketing specialist Jan Mareš from the Department of Entrepreneurship. Those interested in this topic have […]
We live more online than off line and the demand on brand communication campaigns is more challenging. Easier than earlier we buy in e-shops and get customers attention to our own brand is more. Institute of management opens an online marketing course led by Jan Mares, in which you will learn how to manage and […]
Dear students and our fans in executive education, We are pleased with your desire to further educate yourself and thank you for this! We want to inform you that the Institute of management responds flexibly to the current situation and provides a significant part of the teaching online. Courses that require a personal presence and […]
We at the Institute of Management have prepared several courses for your consideration once life returns to normal. In the meantime, permit us to introduce our qualified members, their course offerings’ and the benefits to be gained from their respective fields of expertise. In our current circumstance wherein free movement is restricted, business not as […]
Get more information about the multicultural reality of our societies, where the managers have to understand and manage the different cultures. Registration link.
International Study Programs (ISP) s.r.o. and the Institute of Management and the Cross-Cultural Management Centre of the Faculty of Business Administration (VŠE) today announced a cooperation agreement to share both industry knowledge and academic and logistics services in order to enhance their offer of high-impact study and immersion programs. The partnership draws upon both parties’ […]
Project management knowledge areas (time, risk, cost, etc.) and culture, interfacing and working with virtual teams, procurement (off-shoring, near-shoring). Theoretical foundations required to build the necessary critical thinking and appreciation needed for practical application that cover the following subject matter: fundamentals of Project Management and associated knowledge areas (risk, cost, time, etc.); fundamentals of Cross-Cultural […]
We are expanding the offer of short-term and long-term executive courses specialized in Management & Leadership, Marketing & Sales, HR Management, Entrepreneurship. With regard to the wide range of topics taught at the University of Economics and our close interconnection with practice, please feel free to make an inquiry concerning other areas, such as financial […]
The Centre of Marketing Research and Market Analyses has entered into a partnership with Nielsen Admosphere
The Centre of Marketing Research and Market Analyses which operates within the Faculty of Business Administration and has been founded by the employees of the Department of Marketing has entered into a partnership with the reputable research agency Nielsen Admosphere. One of the outcomes of this partnership will be a periodic research study called Influencer […]
Institute of Management (IM) is focused on the cooperation of academia and professionals and encompasses the activites of centers of excellence and executive education.