Influencer monitor research project

The purpose of the research is to provide managers who are responsible for marketing communication with an insight into the lives and behavior of young people on the social networks.

The survey is conducted on the target group of young people in the Czech Republic aged 15-34 and is representative. We implement 2 waves every year, the outputs are usually available in June and December. We use the same methodology in all waves, we follow trends.

We ask young people what social networks they use, which personalities (influencers) follow, how popular these personalities are.

The results of the research are in a short report for each individual wave, it is possible to supply complete data for each wave.

 

Samples from research reports: