The second wave of the Influencer Monitor periodic survey was completed in June 2020. The aim of the research is to monitor the perception of online Influencers by generation of young people. The research provides detailed information on the current popularity of influencers, on the product categories the influencers are associate with, and on the […]
The Center for Marketing Research and market analysis offers complete results (including data) of eleven waves of the Celebrity Monitor research, which took place in the period 2013 – 2018. The price of the research report and data for each wave is CZK 19,000.
The Centre of Marketing Research and Market Analyses runs a periodic research study called Influencer monitor that aims at monitoring the impact of social networks on consumer behaviour of the young generation. The study is a free continuation of the research project Celebrity monitor, which has been running in totally 11 waves since 2013.
The Centre of Marketing Research and Market Analyses has entered into a partnership with the reputable research agency Nielsen Admosphere. The result of the cooperation will be the joint realization of marketing research projects , lectures for students of the University of Economics, Prague and last but not least, the possibility of internships for students of […]
