Marketing research

The main task of the Center is to execute marketing research projects
for entrepreneurs, companies as well as for municipalities and state administration.

Typical research topics:

• User and customer experience with websites or various applications for communication with a company (UX / CX management)
• Eye trackong and neuromarketing methods
• Media research and media measurement
• Mystery Shopping)
• Customer segmentation
• Competitive Intelligence
• price tests (what is the optimal price that is acceptable for customers and maximizes profit for the company)
• product tests (which product parameters are important – when to focus on adjusting product or service settings, but when it is more effective to strengthen its image)