New Scientific Article: Willingness of Generation Z to Give up Comfort in the Name of Sustainability Authors: Ing. Robert Zámečník, MBA, Assoc. Prof. Mgr. Radek Tahal, Ph.D. Accepted for publication in: Central European Business Review (2025) Title: Willingness of Gen Z Members to Give Up Comfort in the Field of Sustainability, Waste Sorting, Electromobility: Based […]
We have elevated the implementation of quantitative research to a new dimension. We have established a partnership with the Czech National Panel and the European National Panels. This cooperation allows us to quickly and efficiently conduct research in the Czech Republic, Slovakia, Poland, Hungary and Bulgaria. We started to use the professional tool CLICK4SURVEY for […]
The results of the 7th wave of the periodic research study Influencer monitor are available. This study provides results on the use of social networks by young people and, in particular, on the popularity of Internet personalities, so-called Influencers. This is a representative research survey on the target group of young people aged 15-34. The […]
The Center for Marketing Research and Market Analysis invites you to a workshop How to support the company’s growth through marketing research The workshop is intended for companies that have grown to a certain size, want to develop further or municipalities that have included new social issues such as green solutions, socially responsible development and […]
The members of the Expert Jury of the 5th year of the Smart Cities 2021 competition met and started the evaluation of the submitted solutions. On September 6, 2021, a meeting of members of the Expert Jury of the 5th year of the SMART CITIES 2021 competition took place in the premises of the Academy […]
The “Smart Cities for the Future” competition is a key competition of its kind in the Czech Republic. The main goal is to promote specific projects and long-term strategies of holistic SMART CITY models. It is intended not only for cities, but also for municipalities and regions that want to participate in sharing good practice […]
We completed the third wave of the Influencer Monitor periodic survey, in December 2020. We monitor the perception of personalities of the online world by young generation. The study is carried out by the Centre for Marketing Research and Market Analysis. This is a representative research survey of the target group of young people aged […]
The Center of Marketing Research has established cooperation with the GEN agency, which operates at the Department of Multimedia, Faculty of Informatics and Statistics. Doc. Radek Tahal and Dr. Zdeněk Vondra initiated cooperation with the intention of involving students in marketing research and preparation of media communication. Students can apply new ideas in projects of […]
Technology Agency of the Czech Republic has announced the fifth public tender in the Program for the Support of Applied Social Science and Humanities Research, Experimental Development and Innovation of the ETA. For this call, the Center of Marketing Research is preparing a project proposal on the topic of Innovation in social, economic and environmental […]
During the holidays, we strengthened our team and welcomed Václav Šojdel, Country manager from Market vision, s.r.o. and Zdeněk Vondra, Communication and Marketing Manager, Faculty of Informatics and Statistics, University of Economics, Prague. We all together are going to take on new challenges in market research . We will try creative approaches in testing and […]
